Our Team

At Rifiniti we believe that businesses grow when people are enabled to work, engage and collaborate in spaces that continually meet evolving needs. For some companies that means more space. For others it means less but more effective spaces. In all cases, Rifiniti’s mission is to always enable employees to deliver their work with maximum productivity, creativity and pride.

Executive Team

Irina Mladenova

President & EVP Product Strategy

With her interdisciplinary experience covering real estate, urban planning, sustainability, and technology assessment, Irina leads Rifiniti’s strategy and continuous enhancement of Rifiniti’s workplace business intelligence solution. Previously, she served as VP Research and Consulting at Sustainability Roundtable Inc and as in her role she consulted to Directors of Real Estate of 60+ Fortune 500 companies (Apple, Adobe, Brocade, Capital One, Cisco, Clarion Partners, EMC, Roche-Genentech, IBM, HP, Lenovo, Oracle, SAP, etc) in the development and deployment of portfolio-wide strategies focused on greater efficiency and sustainability. She is the lead author of about 1,500 pages of published management best practices for sustainable real estate in addition to articles in prominent international journals. Prior to joining SR Inc, for two years Irina was a core member of the Harvard Zofnass Program for Sustainable Infrastructure and worked for developing a rating system for evaluating the sustainability of key infrastructure types (transportation, water, energy, water, telecommunication, and landscape). Irina has also consulted to the NYC Mayor’s Office of Long-term Planning and Sustainability on the development of first 100+ green building codes (passed February 2010) in sections on: Energy and Ventilation, Climate Adaptation, Lighting, Water, Materials, Site and Storm Water, Construction Practices, and Homes. Irina completed an A.B. in Urban Studies at Harvard College and a Master in Urban Planning with a concentration in Sustainable Design and development at the Harvard Graduate School of Design. Her field work and research for large-scale, strategic development and socio-economic projects include China, India, Argentina, Singapore, Austria, Bulgaria, Senegal, and US.

Michael Gresty

CEO & Chairperson

Michael Gresty has over 25 years of experience advising Fortune 500 companies on various aspects of corporate real estate and sustainability. He has consulted to senior executives on the development and management of more efficient buildings and on the integration of sustainability into company strategy, operations and culture. Michael has extensive experience working across multiple sectors with dozens of leading companies such as Lenovo, BNY Mellon, JP Morgan Asset Management, Levi’s, Oracle, Nationwide, Gillette, Biogen Idec, SAP, Chubb, Hasbro, TimeWarner, Praxair, Capital One, Schering-Plough, Gillette, Brown-Forman, PPG Industries, Herman Miller, The World Bank, Sentinel Data Centers, Brookfield Properties, USAA Real Estate, RXR Realty and Extell.

He is a frequent speaker on green buildings and sustainability at industry events, webinars and conferences, and has facilitated numerous LEED projects including large office, data center, retail, hospitality, and residential projects. He previously worked on large infrastructure and design projects in the USA and France, and for five years on the development of engineering and technical software in South Africa. Previously, Michael was Managing Partner at Altanova Energy+Sustainability and a co-founder of Kinetix, two leading boutique sustainability consultancies in NYC. Michael was also a co-founder of the more than 1,000 member Sustainability Practice Network (SPN) non-profit based in New York City. Michael received his Architecte DPLG from the Ecole d’Architecture de Paris-Belleville. He also holds a Bachelor of Architectural Studies from the University of Cape Town.

Vince Russo, PhD

Chief Technology Officer

Todd Murphy

Chief Financial Officer

Anthony Delli Colli

Chief Revenue Officer

Board Members

Dominic Endicott

General Partner at Nauta Capital

Dominic is a General Partner at Nauta Capital, managing its US operations, and based in Boston. Nauta Capital is a global VC with operations in Boston, London and Barcelona, focused on early stage investing in vertical markets subject to disruption. Prior to Nauta, he worked at Boston Consulting Group and Monitor and then participated in the creation of Cluster Consulting, a European start-up focused on deploying mobile operations in over 40 countries. He managed US operations which grew from zero to 50 people. Cluster was acquired by Diamond Technologies in 2000 to form DiamondCluster, where he became responsible for all North American telecommunications operations. He was then hired by Booz Allen to re-invigorate their wireless practice. Dominic is a member of the Board of Directors of Great Call (Jitterbug), CarrierIQ, MobileAware, Eyeview, Airsense Wireless, InCrowd, TapTap and Campus Global as well as Rifiniti. He received his MBA from the Sloan School at the Massachusetts Institute of Technology. In addition, he holds a Bachelor of Science Degree in Economics from the London School of Economics.

Frank Crocetti

Hub Angels Board Observer

Frank Crocetti is an investor, board participant and retired senior executive with a wide range of experience and accomplishments. He spent 25 years at Fidelity Investments as a Vice President and Senior Vice President in many leadership roles, including regional site general management and new site development. He held leadership roles in real estate acquisitions, development, investments, and management. He also built the corporate procurement department and held senior roles in government, community and college relations. Prior to Fidelity, Frank held management positions at Digital Equipment Corporation, Prime Computer and Raytheon Company. He is currently a member of the Hub Investment Management. Frank has served on many boards and is currently Chair of the Clark University Graduate School of Management Board of advisors. He is a member of the U.S. Trust Client Advisory Council and is Past President and current board member of the John M. Barry Boys and Girls Club of Newton. His past affiliations include Past President and Executive Board member of the I-495 Collaborative, Past President and Board Emeritus of MAB Community Services, member of the Board of Directors of the Jacksonville Chamber of Commerce, and member of the Board of Advisors of the Coggins School of Management at the University of North Florida. Frank earned a B.S. at Boston College and an an M.B.A. from Clark University.

Nnamdi Okike

Independent Director

Nnamdi Okike has extensive experience as a venture capital and angel investor in Internet and software companies. He has been involved with over twenty venture investments over his career, including companies such as Photobox, Privalia and Mimecast. His historical exits include Folhamatic (acquired for $300 million), Hitwise (acquired for $240 million), and Astaro (acquired by Sophos). Nnamdi was most recently a Principal at Insight Venture Partners, a leading New York-based venture fund. He is currently the founder and managing of 645 Ventures, a venture capital fund specializing in software and Internet companies. The 645 Ventures portfolio includes companies such as Keaton Row, Thinknum, Rifiniti, Trendalytics, Poshly and AbbeyPost. Nnamdi received his BA, JD, and MBA degrees from Harvard University.

Jeff Herrmann

Independent Director

Jeff Herrmann has spent his career as an entrepreneur and executive in technology ventures. Since 2006 he has operated as an investor in early-stage companies and as a board member and advisor.

He was CEO/founder of Optimax Systems, a developer of optimized scheduling software for large manufacturing plants, whose flagship customers included Deere & Co., Case Corp., Volvo Truck, and General Motors. Optimax was acquired by i2 Technologies in 1997.

Subsequently Jeff was CEO of SupplyWorks, a developer of Internet-based supply chain software, where he raised 6 rounds of venture capital and sold solutions to such major industrial manufacturers as Ingersoll Rand, BorgWarner, and Danaher Corp.

Besides Rifiniti, Jeff serves on the Boards of Directors of InCrowd Inc., Concentric Inc., and WobbleWorks, Inc. He is President of the Board of Trustees of the Newton Free Library and on the Advisory Board of YouthConnect, a social service program of the Boys and Girls Club of Boston.

Jeff is a member of LaunchPad Venture Group. He holds A.B., S.M. and Ph.D. degrees from Harvard University, with related studies in the M.B.A. program at Harvard Business School.

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